As a graphic designer and illustrator for the Brooklyn-based ice cream company, Ample Hills Creamery, I have worked on a variety of projects spanning print collateral, social media, and our website.  I honed our company's visual branding, created a guide for it, and made sure I designed engaging, user-friendly visuals that captured our brand's essence and transformed potential customers into loyal consumers. 
EMAIL MARKETING
I was responsible for designing our email campaigns. Our brand has an illustrative quality, and I sought to carry that charm through the use of animations, illustrations, and bright colors. 
Brand Guide
I was also responsible for creating the company's visual brand guide. I organized meetings with the design and marketing teams, as well as the heads of the company, and distilled 7 years of creative decision making into a comprehensive guide for internal use and potential partnerships. Some pages from the guide are below.
Marvel
In 2019, we collaborated with Marvel on 3 flavors based on Black Panther, Captain America, and Spider-Man.  I designed the packaging and created the artwork for these flavors, which feature comic-book panels around each pint telling the story of each character.  Additionally, I created email marketing campaigns and animations to advertise these flavors.
Animations
I also was responsible for conceptualizing & creating GIFs and animations for social media and email marketing campaigns. I would present an idea to our design team and art direct photoshoots to acquire necessary images based on the agreed concept.  
Iconography
When designing our site, we decided to include hand-drawn icons that we felt mirrored our illustrative quality and the charm of creating a home.
(close-up)
TOUR de HILLS 
Every summer, Ample Hills Creamery proposes a challenge: visit all of our NYC/NJ locations in one day to become a Hillionaire (a super fan) and win some merchandise! For 2019, I designed a map of all our participating locations to help guests along their journey.
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